I have tried to find small tips that are used by PR agencies to obtain publicity of the pictures. When you notice picture in newspapers, pay attention how many pictures are made by newspapers‘ photojournalists, which part of published pictures came from press photo agencies (such as epa).
And how many of images came fro different sources? Mostly, those sources are the heroes of the articles or the PR agencies.
So PR photographers have to do the best job to make them pictures published. They shoot better picture than photojournalists and show more then press photo agencies archives.
Firstly PR photographers should know that photos must be in a variety of sizes, they should suggest colourised and black and white pictures. What is more, extremely important is high quality of pictures (at least 300 dpi (resolution)).
Secondly, action in pictures is more appreciated than just standing and smiling people. The picture should tell the story. More action and description in pictures make them eye catching.
What is more, editors appreciate opportunity to choose. If you can suggest several great pictures, add all of them.
The greatest mistake – boring, standard pictures. For example, executives smiling and talking on the phone. A lot of stock photography do this, but media is not interested in such a “saying nothing” pictures.
Usually difficult task is to take a great picture from press conference. If there is no action, just people sitting around the table and presenting some information, to take an attractive picture is almost impossible. With some exception, when photographer catch strange grimace.
Editors can deny, however, they subconsciously choose pictures for publishing, that include some “herous”. In Sarah O\'Brien article I have found the list of objects, that print media look for in a picture:
Children
Animals
Colour, glamour or fun
Unusual visual opportunities
Young, attractive people
Celebrities
My Stock Photos
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