Experiment: how to spread your picture in the world?

"I have seen some of my friends pictures on google search, but I could never figure out how to do it myself. So I was just wondering how to do it."


I have found this question in one of the chat forums. Google now is really powerful system, "if you not exist on google, you not exist absolutely". Most organisations pay much attention about the image of them company on the Internet. First of all, if person is interested in organization, he usually tries to find textual information about it. Without any doubts, the person firstly tries google search. 
After getting textual background, the visual material on google pictures' can be explored by interested users as well. That is why PR departments usually try to handle the ways, how the company is represented in virtual environment. If the first pictures of your company found on google are unrepresentative and contrary, you can add photos that you think are appropriate and more valuable.
I have decided to do an experiment to know if to make your picture available on google search is compicated task. 
First step: choosing the picture

The easiest way for publishing pictures in worldwide site is using picasaweb program. This program is one of the google brands.


I have created my account here and uploaded the picture with the electricity pole. Firstly, I had to describe the image using the key words. I have chosen "Jyvaskyla electricity". When you create your picasaweb album, you just need to choose the availability of the picture - who would be able to find your photo on the Internet. I have chosen public access, and when the picture is online on the JPG format, everyone can vary and use your photo to the blogs, websites and etc. 


All in all, the experiment has showed, that it is very easy to make your photos widely available to the world. It is enough to spend 5 minutes to create your account and upload your picture. Just few moments and the world can access and use your visual message.


With this example I have wanted to illustrate the PR agents work. They can suggest hundreds of photos in order to achieve the publicity and to create the organization image on the virtual, and nowadays, the most important environment for organizational communication.


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