Tuesday, November 9, 2010
Woman, look at the picture and smoke!
First strong steps of growing PR after the First World War showed that pictures will play important role into the process of Public Relations. I'd like to give an example how one of the first PR professional Edward Bernays introduced the idea of "sexy, nice, attractive smoking" and made people poison themselves. Sounds strange, however we can be gratefull to his Public Relation company, that trusted the power of image!
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I guess some of your examples were adverts, but however they present a larger phenomenon that was present at the movies, celebrity photos, streets and bars etc.
ReplyDeleteLuckily the hype of smoking is almost over. They don't show much cigarettes for instance in tv or movies anymore. And it's good, because image really is powerful :D
You should watch Mad Men, the show really does a good job of portraying the influence of advertising on the society in the early 60s when everybody was smoking. :)
ReplyDeleteNowadays, this mass hype is over because tobacco industry is not allowed to advertise in most countries, avoiding also the product placement and struggling with showing the image of smoking in these healthy times. ;)